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The phone rings mid-service. The tables sit empty on Tuesday. SME Engine runs the rest.

A New Zealand cafe owner making coffee behind the counter while locals sit at tables, with a harbour visible through big windows

One system for bookings, promotions and reviews. Built for New Zealand cafe, restaurant, bar and takeaway owners.

Sound familiar?

The phone never stops

It rings while you plate, pour and serve. You miss calls, and missed calls are missed bookings.

No-shows eat the night

You hold a table for six. They never turn up. The seat and the food cost are gone.

Tuesday is dead quiet

Some nights the room is half full and you have no easy way to fill it without paying for ads.

Apps take a cut

Booking and ordering apps charge commission on every sale that should be yours.

A day with SME Engine

From opening to lock-up, the busywork runs itself

This is an example. Mele runs a made-up cafe in New Zealand. It shows how bookings, promotions and reviews can run themselves through a normal service day.

A New Zealand restaurant owner checking bookings at the host stand in the evening
  1. 7:00am

    Mele opens her cafe. Overnight the AI receptionist answered the phone and took three bookings while she was asleep. They are waiting for her.

  2. 9:30am

    The phone rings during the breakfast rush. The AI receptionist answers, takes the booking and puts it in the system. Mele never puts down the coffee jug.

  3. 1:00pm

    Mele uses the creative studio to make a social post and a short video for Friday's quiz night, with tickets selling through the events page.

  4. 3:00pm

    Reminder texts go out to tonight's bookings. Two tables confirm, one reschedules. Fewer empty seats tonight.

  5. 6:00pm

    It is a quiet Tuesday. Mele sends a text and email offer for a dessert with any main. By seven the room is fuller than last week.

  6. 9:00pm

    After service, review requests go out to today's customers. The AI replies to a Google review in Mele's voice while she locks up. The smart QR codes on the windows and flyers were scanned all day, and she can see which ones worked.

What you get

Seven tools in one place, built for the way a hospitality business runs.

AI receptionist answers the phone

It picks up during service, takes bookings and answers simple questions for you.

Reminder texts that cut no-shows

Send booking reminders so tables turn up and you stop losing the seat.

Text and email offers for quiet nights

Fill a slow Tuesday with a quick offer sent to your customers in minutes.

Events with tickets

Run quiz nights, tastings and functions with paid tickets and a guest list.

Automatic review requests and AI replies

Ask for reviews after a visit and reply to Google reviews in your own voice.

Creative studio

Make menu boards, social posts and short videos without a designer.

Smart QR codes with scan tracking

Put QR codes on tables, windows and flyers and see which ones get scanned.

What it replaces

One system instead of a stack of separate tools and apps.

Answering the phone mid-serviceEmail toolReview toolEvent ticketingWebsite builder

Coming soon

Your future with SME Engine

While you get your head around the software and set it up, this is what's coming next for hospitality.

  • Table plans and online reservations
  • Online ordering under your own name
  • QR table ordering
  • A digital menu built from a photo of your menu
  • Loyalty and referral rewards

Included on your plan at no extra cost when they arrive.

A New Zealand takeaway shop owner packing an order at the counter

Want a hand choosing? Leave your details and we will call you.

Tell us your business type and the best number to reach you on. We will call you back to talk through which plan fits.

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Plans

Month to month on Starter and Growth. Pro has a three month minimum.

Starter

$199

per month, month to month

  • CRM and pipeline
  • Bookings
  • One inbox
  • Website
  • Forms and funnels
  • Missed call text back
  • Instant lead reply
  • Mobile app
Start on Starter
Best for hospitality

Growth

$299

per month, month to month

  • Everything in Starter
  • Full automations
  • Follow-up automations
  • Review requests
  • Social planner
  • Email campaigns
  • Invoices and payments
  • SME Brain download included
Start on Growth

Pro

$599

per month, 3 month minimum

Adds the AI receptionist

  • Everything in Growth
  • Unlimited AI chat, voice and review replies
  • SME Brain set up with our team
  • Priority support
  • Monthly check-in call
Start on Pro

Good to know

  • Quick Start Setup $499 one-off. Our team sets up your account for you.
  • NZ text messaging needs an inst8 account, signed up to directly, about US$47 a month.

Want help choosing? .

Black Friday

27 to 30 November: 50% off your monthly plan for the first 3 months.

All plans. Quick Start Setup and usage are not discounted. Pro 3 month minimum still applies.

Frequently asked questions

No. With Quick Start Setup ($499 one-off) our team sets up your account for you, so you start with your website, bookings and promotions ready to go.

Run your service day on one system

See the plans, or have a short chat about how SME Engine fits your cafe, restaurant, bar or takeaway.